Today in the NS Wash Blog, we are sharing some great car wash promotion ideas for opening up a car wash in style to attract plenty of new customers.

Starting a new business can be worrisome, but the excitement of breathing life into a new venture is an incomparable feeling. The car wash industry, while competitive, benefits from high demand for quality car wash services that are easily accessible and deliver great value to the consumer.

Without further ado, let’s take a look at some car wash promotion ideas.

Incentives, Incentives, Incentives

Let’s say that you’ve decided to open up a new retail car wash in your town, which is already saturated with established businesses. For the average local consumer, there needs to be a good reason to visit a newly established car wash rather than visit the dependable one they’ve been going to for years—and there’s no better reason than saving some money.

One of the best car wash promotion ideas is to offer deals and other various financial incentives to drive up consumer interest in the first few months of business. Getting people to show up in the first place is the hardest step of all, and saving them money is a powerful tool to help you make it happen. Know the demographic and estimated size of the customer base in your area, and make sure you only dish out enough service discounts that you are still able to somewhat recoup your initial operational costs. This will greatly help you in opening up a car wash successfully.

Go Digital

Our next car wash promotion idea is to sell the experience of your car wash by going online and building hype.

A business can rise and fall on its local popular support, and many new car wash businesses are beginning to offer virtual tours of their washes, especially when they have state-of-the-art wash systems to display. By building a solid online presence, you can become visible to consumers outside your normal area of reach. Word-of-mouth marketing is often confined to city limits, but digital marketing has no bounds.

Not too familiar with digital car wash promotion ideas? Partner up with other related, non-wash businesses that are digitally savvy and return the favor by promoting their business to your customers. By building ties with other local businesses, you can grow your reputation with the public and foster goodwill in the business community.

Assemble an Experienced Team of Wash Operators

Opening up a car wash successfully is all about the human element. These car wash promotion ideas are only as effective as the people who carry them out. Even though many modern car wash systems can be operated remotely through electrical control panels, good customer service still reigns supreme when it comes to consumer satisfaction.

Make sure your employees know how to quickly address any operational issue that may arise, and try having a group of team members offer a towel dry or wax service for new customers post-wash. Besides their contribution to success on-site, more team members mean having more people spreading the word about your company outside of business hours.

Boast the Most Advanced Equipment in the Industry

Nothing says more about a business than the quality of the product or service that the business offers. If you are thinking about starting a retail or transit car wash business, then you should consider the cutting-edge car wash systems from NS Wash. With an NS Wash retail car wash system at your business, the technology itself is one of the most powerful car wash promotion ideas around. Opening up a car wash that uses exciting technology (which we have engineered to be simple and reliable on your end) is a great way to get people excited about your business in particular.

We make car washes an occasion for the consumer with sumptuous, non-abrasive brush fabrics made of our trademark Lammscloth, available in a variety of colors to suit your style and turn younger consumers’ heads. And with our Bubblizer products, like our popular Bubblecano (pictured above), you can add an element of theme park excitement to the simple act of soaping a vehicle.

Learn About Getting Your Own NS Wash System

Since 1967, NS Wash has been the leader in the retail and niche transit car wash industry, building all of our patented parts in a 60,000 square foot factory in Inglewood, CA. We’ve worked with thousands of new car wash business owners who are looking for effective car wash ideas and reliable equipment, and we’d be happy to assist with yours.

We hope these car wash promotion ideas have been an inspiration! Contact us today to find out more about opening up a car wash business of your own!